26 Aug 2014

Mobilization Consultant Opportunity

Hunger Safety Net Programme Phase II
Social Protection Rights Component

Call for a Consultancy to Undertake Mobilization Activities in Turkana, Marsabit, Mandera and Wajir

Hunger Safety Net Programme (HSNP) is an unconditional cash transfer (CT) programme, geographically focused in the 4 poorest counties of the Arid and Semi Arid Lands (ASALs): Turkana, Marsabit, Mandera and Wajir.

It offers an alternative to food aid and aims to reduce poverty, food insecurity and promote asset retention and accumulation in poor households.

Independent evaluations of HSNP Phase I shows it works effectively as a safety net,
particularly for the very poorest. HSNP Phase I (Phase 1) (2007-13) reached 69,000 HHs (66% women headed) or 496,800 people (49% women).

It used a private sector payment provider (Equity Bank) and a biometric smart card to make regular CTs of KES 1,750 (approx. £13, per month) to beneficiaries. HelpAge regional office in Kenya managed the implementation of the rights component.

HSNP Phase 2 (Phase 2) (2012-2017) will scale-up from phase one in the 4 counties to reach 100,000 HHs (720,000 chronically poor people) with regular CTs of up to KES 2,700 (approx. £19, per month).

Beneficiaries will have a fully transactional bank account and fully functioning bank card. Phase 2 has also registered a further 275,000 HHs across the 4 counties, in order to act as a scalable safety net in times of crisis (e.g. climate induced such as a drought).

Mobilization Activities:
Mobilization within the HSNP SPR components intends to be used to ensure that the 100,000 household representatives and the said 275,000 household representatives participate in activities that will lead to ensuring that they all have a fully transactional bank account and fully functioning bank card.

The activities are intended to enhance the participation of community members in HSNP and also to increase transparency and accountability of the programme to right holders, including poor and marginalized groups such as older people, women, people with disabilities and other marginalized sections of society.

The various mobilization activities will take place in the four HSNP implementation counties (Turkana, Wajir, Mandera and Marsabit) which have wide religious, political, social and cultural variations; between and within the counties.

The rationale for use of mobilization HSNP includes the following:

  • Reach the targeted households to ensure that bank accounts are opened so that the oncoming drought can be mitigated with monies in these accounts;
  • Since there is low levels of literacy , audio visual communications offers the best methods of mobilization in the HSNP counties;
  • Mobilization offers an opportunity for more inclusion of poorer and marginalized groups who may require extra effort in getting their participation in mainstream programmes such as HSNP;
  • Mobilization offers a channel that may be used for transparency and accountability of the HSNP to community members, especially the poor and marginalized;

The main principles that will guide the Mobilization work in the HSNP include the following:

  • The Mobilization activities will be respectful and appropriate to local culture and norms;
  • The methodology will reach out to poor and marginalized groups including women, older people, people with disabilities and ethnic minorities;
  • The mobilization activities will be designed to ensure that targeted individuals are gotten in touch with and mobilized to undertake activities.

Purpose of the Consultancy:
The main purpose of the consultancy is to use alternative mobilization methods to community members within the HSNP counties to ensure that are present in account opening activities.

Objectives of the Consultancy:
The main objective of the consultancy is mobilizing targeted individuals to participate in bank opening activities.

Scope of the assignment:
The assignment will include the undertaking of mobilization activities in each county with details on how to reach sub county and locational levels.

This will augment the activities that will be undertaken by HelpAge partner organizations in each county.

Due to the cultural, religious and lingual differences between and within each of the counties; and logistical challenges that are envisaged, consultants are encouraged write county specific proposals.

Time and Duration: The consultancy should be undertaken within 80 days of signing the contract.

Candidate Profile

  • Organizations should be professional marketers, mobilizers, theatre performers, with a good understanding of sociology and/or anthropology Experience and understanding of Rights Based Approaches;
  • Demonstrated experience in undertaking marketing and mobilization activities in target counties;
  • Familiarity with participatory approaches.

Application Procedure:
Applications should be made in soft copy with a capability statement including examples of previous work.All Applications should include the following:

  • A cover letter (maximum 1 page)
  • A technical proposal (max 2 pages): The technical proposal should include:
  • a. brief explanation about the consultant with particular emphasis on previous experience in this kind of work;b. profile of the activities to be involved in undertaking the task;c. Understanding of the TOR and the task to be accomplished;d. Proposed approach and methodology;e. Draft work plan.
  •  A financial proposal.

Send in your applications by 29th August 2014 to

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