26 Aug 2014

Radio Communication Consultancy Opportunity

Hunger Safety Net Programme Phase II
Social Protection Rights Component

Call for a Consultancy to Undertake Radio Communications Activities in Turkana, Marsabit, Mandera and Wajir

Hunger Safety Net Programme (HSNP) is an unconditional cash transfer (CT) programme, geographically focused in the 4 poorest counties of the Arid and Semi Arid Lands (ASALs): Turkana, Marsabit, Mandera and Wajir.

It offers an alternative to food aid and aims to reduce poverty, food insecurity and promote asset retention and accumulation in poor households.

Independent evaluations of HSNP Phase I shows it works effectively as a safety net,
particularly for the very poorest. HSNP Phase I (Phase 1) (2007-13) reached 69,000 HHs (66% women headed) or 496,800 people (49% women).
It used a private sector payment provider (Equity Bank) and a biometric smart card to make regular CTs of KES 1,750 (approx. £13, per month) to beneficiaries. HelpAge regional office in Kenya managed the implementation of the rights component.
HSNP Phase 2 (Phase 2) (2012-2017) will scale-up from phase one in the 4 counties to reach 100,000 HHs (720,000 chronically poor people) with regular CTs of up to KES 2,700 (approx. £19, per month). Beneficiaries will have a fully transactional bank account and fully functioning bank card.

Phase 2 has also registered a further 275,000 HHs across the 4 counties, in order to act as a scalable safety net in times of crisis (e.g. climate induced such as a drought).

Community Radio Activities:
Community radio within HSNP will serve geographic communities that the HSNP is interested in. The broadcast content is intended to pass key messages on HSNP in general, but also the complaints and grievances mechanism that HelpAge manages.

The content is intended for a local, specific audience that is concerned with the HSNP cash transfer activities, including the targeted beneficiaries. The radio outlet needs to be able to communicate in local languages and help tailor locality specific advertisements or programmes.

These spots will act as a vehicle for National Drought Management Authority (NDMA), the community, HSNP, HelpAge, Local NGOs and citizens to work in partnership to further an understanding of HSNP aims and objectives.

Radio communications within the HSNP SPR components intends to be used to ensure that the 375,000 household representatives targeted by HSNP participate in activities that will lead to ensuring that they all have a fully transactional bank account and fully functioning bank card.

The activities are also intended to enhance the understanding of HSNP and also to increase transparency and accountability of the programme to all stakeholders.

The various radio broadcast will take place in the four HSNP implementation counties (Turkana, Wajir, Mandera and Marsabit) which have wide religious, political, social and cultural variations; between and within the counties.

Purpose of the Consultancy:
The main purpose of the consultancy is to use radio advertisement spots or programmes to communicate key programme messages to community members within the HSNP. The radio messages will also be used to mobilize targeted beneficiaries to participate in HSNP activities.

Scope of the assignment
The tasks will include the following:

  • Post 25 3 minutes radio advertisements or “spots” to cover each county;
  • Sponsorship of entire programs that has a large following with key messages before, during or after the programme.
  • Either one or a combination of the two will be used for communications and mobilization activities in each county.
  • This will augment the activities that will be undertaken by HelpAge partner organizations in each county.

Due to the cultural, religious and lingual differences between and within each of the counties; applicants are encouraged write county specific proposals.

Time and Duration: The consultancy should be undertaken within 80 days of signing the contract.

Candidate Profile

  • Organizations should be radio stations operating within the HSNP target counties;
  • Demonstrated experience in undertaking radio activities in target counties.
  • Application Procedure
  • Applications should be made in soft copy with a capability statement including examples of previous work.

All Applications should include the following:
1. A cover letter (maximum 1 page)
2. A technical proposal (max 2 pages): The technical proposal should include:
a. brief explanation about the applicant with particular emphasis on previous experience in this kind of work;b. profile of the activities to be involved in undertaking the task;c. Understanding of the TOR and the task to be accomplished;d. Draft work plan.
3. A financial proposal.

Send in your applications by 29th of August 2014 to

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