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18 Sep 2014

Marketing Executive Job Vacancy

Our client is in the Hospitality Industry currently recruiting a Marketing Executive.

Key Areas of Responsibilities

  • Profitably manage the brand through ATL, BTL and TTL activities
  • Liaise with other departments and external stakeholders on all matters related to Marketing and Communications.
  • Conduct branding research to determine market requirements for existing and future products.
  • Liaison with media and service providers for marketing purposes and ensures the brand image of the business is maintained at all times.
  • Oversee all market research activities and competitor analysis for the Company and projects to identify patterns and market demands and requirements to ensure the Group aligns its activities and the projects to the market.
  • Identifying marketing opportunities by identifying customer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share
  • Use of digital media platforms such as web and social marketing media other electronic marketing techniques to inform customers of new products and generate sales.
  • Events planning, co-ordination and tracking sales thereof.
  • Development of marketing activities in order to grow the Parapet Group of Companies brand equity to achieve long-term sustainable and profitable growth, via Consumer Communication, Promotions events and innovation.
  • Good project management skills and sound understanding of the principles of marketing

Requirements

  • A Bachelor’s degree in Marketing and Communications
  • Proven experience in Public Relations and online marketing
  • Over 3 years relevant experience
  • Passion and talent is of utmost importance
  • Ability to make strategic marketing decisions and communicate ideas and strategies clearly
  • Be able to work under strict deadlines and meet set targets.
  • Agility and willingness to learn
  • Good communication (oral and written) people interaction skills.
  • Interpersonal communication skills,
  • Good time management skills.
  • Ability to think laterally while also offering creative solutions.
  • Ability to manage campaigns with minimum of supervision.
  • Result driven and performance oriented – strives to make a difference; enjoys a challenge and working under pressure to achieve the objective and meet targets.

If you feel you fit the above role, please send your CV only quoting the job title on the email subject to jobs@alternatedoors.co.ke

N.B: We do not charge any fee for receiving your CV in our database nor for interviewing.

Only candidates short-listed for interview will be contacted.

For unsolicited applications,please drop your CV in our offices (Devan Plaza, Westlands 4th Floor) Monday to Friday – 3pm- 5.30pm ONLY

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