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22 Nov 2015

Marketing Executive Job in Kenya

Section: FEP Holdings
Reports To: Group Marketing Manager
Location / Branch:Nairobi, Kenya

Main Purpose of the Job:
A Marketing Executive is a hands on person who promotes the company’s products and services in the market place so as grow the business in a creative and innovative way.

To determine the pricing of products, be involved in the new product development that meet the market trends.

Main Responsibilities


  • Ensure that the products and services that FEP provides resonates with the current and potential customers by creating brand awareness both below the line (BTL) and above the line (ATL)
  • Serve as the point person for developing, implementing and executing initiatives and product activities this includes campaigns, launches, events, corporate responsibilities.
  • Evaluate marketing campaigns, conduct market research and monitor competitor activities
  • Liaising and networking with stakeholders including customers, colleagues (business units), suppliers (Agency) and partner organization (FEB Bank)
  • Meeting with various FEP commercial business units to discuss marketing needs and execution plans
  • Writing briefs to both the research and creative agency based on the brand requirements.
  • Develop plans for advertising, sales promotions
  • Formulate and implement annual budget and corporate brand strategy in collaboration with the group marketing manager.
  • Manage production of marketing materials including leaflets, brochures (POS) and branded items like shirts etc.
  • Supporting the group marketing manager by contributing to and developing marketing plans and strategies

Key Deliverables of this position

  • Brand image
  • Growing market share
  • Brand analysis

Key Interfaces
Internal

  • Group marketing manager
  • Divisional Heads
  • Commercial Managers
  • Procurement
  • Marketing Admin

External

  • Creative Agency
  • Clients,
  • Regulators,
  • Administrators,
  • Government,
  • Media
  • Other stakeholders

Academic Qualifications
Bachelors degree in Marketing or related field

Job / Functional Skills

  • Brand communication
  • Good negotiation skills
  • Brand equity management
  • Communication
  • Leveraging making the deal
  • Business planning
  • Investment & market strategy, analysis & trends
  • Change management

Competencies (Behaviours)

  • Innovation
  • Investment discipline
  • Integrity
  • Teamwork
  • Operational excellence & Cost consciousness
  • Professionalism and ethics
  • Relevant Experience
  • At least 1 year of relevant experience

All interested and qualified candidates are asked to send their applications to recruitment@fep­group.com on or before Friday 27th November, 2015

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