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8 Mar 2017

Communications Manager Kenyan Job

Reporting to the Marketing Director the duties and responsibilities of the Digital, Communications, and Marketing Manager are as follows:

Responsibilities 

  • Managing the group’s social media sites by ensuring regular updates, client queries have been followed up and there is consistency brand management.
  • Build relationships and contacts with relevant print, broadcast and online journalists in the country.
  • Review Mentor Group’s work and research regularly to identify possible stories, then undertake proactive media engagement, including writing press release and pitching feature article.
  • Engage in dialogue and monitoring clients issues are addressed by the relevant department.
  • Offer periodic training to staff at Mentor Group in general interaction with the media.
  • Monitors trends, advises and encourages the management on adoption of social media tools.
  • Implements social media campaign i.e. promo etc.and sending reports to the management on what worked and did not work.
  • Searches and liaises with department heads on articles to post on social media.
  • Use of social networking analysis tools such as twitter counter, googleanalytics and other tools to measure click throughs and measure traffic activity.
  • Manage presence in social networking sites including Face book, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
  • Review of content website listing e shots.
  • Creatively come up with suitable descriptive language for the properties.
  • Create newsletter templates and wording that can be used in sending out regular newsletters.
  • Sending of a report to the management detailing how the newsletter/e-shot worked, how many people downloaded, how many people viewed the newsletter/e-shot etc on a weekly basis.
  • Continuously liase with department heads to on communication related to the newsletters.
  • Implement communications strategies inform of marketing and newsletters.
  • Ensure that the websites are updated and improved by regular postings and overseeing all website copy to ensure quality.
  • Coordinate and manage public outreach events such as exhibitions, activations etc. along-side the team.
  • Ensure that all Mentor group output, including articles, briefing papers and key correspondence copy are in Mentor Group’s house style.
  • Coordinate and manage public outreach and education events including workshops and conferences.
  • Develop and implement Mentor Group’s communication strategy.
  • Any other responsibilities might be assigned from time to time.

Job Qualifications

  • A Degree in Marketing, ICT, Communications with experience in Social Media Marketing
  • Training in ICT a must
  • Have at least four (4) years’ experience in developing and implementing Corporate Communications programmes.

How to Apply
If you feel you fit the above role CLICK HERE to apply

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