3 Mar 2017

Hotel Digital Marketing Job in Kenya

Our Client is a hotel currently recruiting a Digital Marketer.


  • Create and upload copy and images for the organisation’s website;
  • Write and dispatch email marketing campaigns;
  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
  • Design website banners and assist with web visuals;
  • Communicate with clients, affiliate networks and affiliate partners;
  • Conduct keyword research and web statistics reporting;
  • Contribute to social media engagement and brand awareness campaigns;
  • Use web analytics software to monitor the performance of client websites and make recommendations for improvement;
  • Contribute to company and industry blogs and manage ecommunications;
  • Assist with paid media including liaising with digital advertising agencies;
  • Develop and integrate content marketing strategies;
  • Keep up to date with current digital trends;
  • Manage the contact database and assist with lead generation activities;
  • Negotiate with media suppliers to achieve the best price for clients.

Skills Required

  • Strong verbal communication skills for articulating ideas to colleagues and clients;
  • Excellent written communication skills for producing high quality content;
  • Attention to detail and accuracy;
  • The ability to work independently and flexibly;
  • The capacity to prioritise and work across multiple projects;
  • The ability to work as part of a team;
  • Organisational skills with the ability to deliver a high volume of quality work;
  • Creative skills for contributing new and innovative ideas;
  • The ability to work well under pressure and meet deadlines;
  • Networking and analytical skills;
  • Knowledge of existing and emerging social media platforms;
  • Excellent IT skills.


  • Degree holder Marketing/PR/ communication skills
  • Excellent IT skills
  • Excellent written and communication skills
  • Basic even management skills

Key areas include
Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
Search engine optimisation (SEO): developing strategies to increase the number of visitors to a website by achieving highranking placements in search results.

Payperclick (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside nonpaid search results.

Mobile marketing: includes appbased, ingame, locationbased and SMS marketing.

Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The

Affiliate is paid commission for each customer brought to the website by their own marketing strategies.

How to Apply
If you feel you fit this role,please use this link to apply

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